HR-Driven Transformation Management Investment Model

It is the rare corporation that recognizes the need to integrate human resources policies, people, assets and procedures with changing business strategies. Rarer still is the organization that acts on this need. Yet, in today’s competitive global market, an integrated strategy is increasingly necessary.

This article discusses a business model we call the Transformation Management Process that enables organizations to respond more quickly and more creatively to changing market conditions, business and customer needs. The Transformation Management Investment Model is a Human Resources driven process that the authors have effectively executed in major multinational corporations (e.g., PepsiCo, AT&T, Citibank, & Deutsche Bank).

What global market trends and factors drive the need to manage transformation, and what is HR’s role in connecting business factors to organizational needs?

The new reality driving the need for HR leadership includes factors such as;

  • Globalization is increasing
  • Speed of change is accelerating
  • Cost of transactions is getting lower
  • Coordination of activities is better
  • Connecting with ‘new’ is increasing
  • Networked competing is increasing
  • Dis-intermediation is a real issue
  • Customers demand aggregation
  • Attention is becoming a big issue

Download complete model and article (12 page PDF):

Bahner Richard HR eROI at Deutsche Bank

Richard Bahner has held various corporate positions in human resources including: SVP Human Resources for Deutsche Bank Financial Services; Vice President Human Resources for Citibank North Asia, in Hong Kong; AT&T as Global Human Resources Director; and nine years in manufacturing, sales and franchising with PepsiCo and Frito-Lay. He has managed global responsibilities for various businesses in the US, Asia, Europe, and Latin America. Richard is President CDNA Distributors NA LLC, of Mendham, NJ, US. Richard.Bahner@success-dna.com.

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